Our Staff

President and CEO, Ross Scovotti has assembled a team of marketing professionals with experience in information analysis and delivery, business-to-business publishing, webinars, conferences and interactive media. Combined, their respective careers demonstrate more than a century of media success in a variety of industries including woodworking, telecommunications, direct marketing, biotechnology and a host of others.

NueMedia’s executive team draws from a deep well of marketing intelligence and has demonstrated leadership everywhere they’ve been. Their relationships with top professionals in relevant fields have been used to assemble a team of collaborators that has transformed the NueMedia concept into reality.

NueMedia unites the talents of...

Ross M Scovotti, President & CEO

Ross M Scovotti, President/CEO

Ross Scovotti’s career in trade publishing spans more than 3 decades. During that time he has held every position imaginable from Sales Trainee to Group Publisher, participating in a multitude of different industries.

As president of SMR Advertising, his first entrepreneurial venture, Ross successfully built and developed an independent sales, marketing and consulting company, focused on aiding trade publishers requiring assistance in any/all of these areas of expertise. SMR specialized on publications in the CallCenter, Direct Marketing, Telecommunication and Home Improvement industries. Ross sold SMR Advertising in 1989 to pursue an even greater business challenge.

Assuming the helm of his second company, TeleProfessional, Inc., Ross took a floundering trade magazine in the depths of bankruptcy and transformed it into a successful, multifaceted, multimillion dollar publishing concern, boasting a 28% profit margin. Ross and his partners sold TeleProfessional, Inc. in 1998.

Today, as the motivating force behind NueMedia, LLC, Ross, together with his staff, has harnessed the power of digital media to replace obsolete, trade magazines with DIPs (Digital Information Portals).

Mary-Carel Verden, Content Manager

Mary-Carel Verden, Content Manager

Mary-Carel is a graduate of the University of Wisconsin-Stevens Point where she majored in Theater and Communications. She has wide ranging experience with publication design, editorial development and photography for local and national clients. Her professional background includes more than 30 years in magazine management, catalog design and production, advertising, marketing, public relations, social media and exhibit work. Mary-Carel has worked closely with clients as varied as McGraw-Hill, John Deere, CUNA, and Encyclopedia Britannica. She currently resides in Stoughton, Wisconsin where she donates her time and talents helping many community groups and causes.

Henry Verden, Customer Relationship Manager

Henry Verden, Customer Relationship Manager

Henry is an accomplished publisher and communications specialist, with over 15 years of experience writing, editing and managing magazines, newsletters, and catalogs. He has written for a wide variety of national and regional clients including; Encyclopedia Britannica, John Deere, McGraw-Hill Education, and various financial institutions. Henry lives in Stoughton, Wisconsin, where he loves to cook and blog about food. Henry holds a degree in Journalism from the College of DuPage. 

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