Ross M Scovotti, President/CEO
Ross Scovotti’s career in trade publishing spans over 3 decades. During that time he has held every position imaginable from Sales Trainee to Group Publisher, participating in a multitude of different industries.
As president of SMR Advertising, his first entrepreneurial venture, Ross successfully built and developed an independent sales, marketing and consulting company, focused on aiding trade publishers requiring assistance in any/all of these areas of expertise. SMR Communications specialized on publications in the Telecommunication, Direct Marketing and Call Center industries. Ross sold SMR in 1989 to pursue an even greater business challenge.
Assuming the helm of his second company, TeleProfessional, Inc., Ross took a floundering trade magazine in the depths of bankruptcy and transformed it into a successful, multifaceted, multimillion dollar publishing concern, boasting a 28% profit margin. Ross and his partners sold TeleProfessional, Inc. in 1998.
Today, as the motivating force behind NueMedia, LLC, Ross, together with his staff, have harnessed the power of digital media to replace obsolete, trade magazines with DIPs (Digital Information Portals).
Jay Schneider, Chief Information Officer
In an over 20-year career in the business-to-business media field, Jay Schneider has distinguished himself as an effective leader, launching and growing a number of media properties.
Upon graduating cum laude from Wisconsin Lutheran College where he was Student Body President and Letterman in college basketball, Jay joined National Business Media, Inc. in Broomfield, CO as an Account Representative. Over the course of the next 7 years, his advertising territory grew over 300%, he became the first representative to sell over $1M in annual sales and launched Digital Graphics Magazine, the leading publication and trade-show brand for large-format digital printing.
In 1999 Jay founded InterMedia Corp., focused on the professional digital photography market. Over the course of the next 4 years, the company launched the first publication for professional digital photography, an industry trade show and produced dozens of educational conferences.
Jay then joined Cygnus Business Media, as the Publisher of its Wood Group of publications including Wood Digest, Finishing and Surface Fabrication Magazines. Under his direction, the publications achieved record profitability, achieving leadership position in each respective market. In a 5-year career at the company Jay distinguished himself as a clear leader in electronic media, significantly growing online revenues and pioneering Cygnus’ product-based buyers guides, conversion to electronic lead generation and other content strategies.
At NueMedia Jay serves as Chief Information Officer, assisting the company in strategic business development and client management functions.
Kim Kaiser, Senior Editor
As president of Kimberly Kaiser, LLC, Kim works as a freelance writer and editor for multiple publications. She has been covering the secondary wood products industry for over four years, with a focus on the emergence of green building practices.
Today, Kim serves as the senior editor in the Commercial Woodworking division at NueMedia, LLC. Prior to joining forces with NueMedia, Kim worked at Cygnus Business Media as the managing editor of Wood Digest Magazine, and Finishing Magazine. She was also a contributing editor for Surface Fabrication Magazine.
Kim also worked with Kalmbach Publishing and Imagination Inc. on various publications. Kim graduated from Marquette University with a degree in journalism. She is presently based in Milwaukee, WI.